Following in the footsteps of Google Now, Apple’s Siri, and Microsoft’s Cortana, Facebook has launched its own virtual personal assistant, simply named M. M is being baked into the company’s Messenger app, and, unlike its competitors, is powered not just by technology, but by real people.
A team of employees, dubbed M trainers, will work alongside the software to ensure that every request is answered. The idea is to go beyond the likes of Siri and Cortana, and offer a true personal assistant experience, allowing users to do things like have gifts delivered, book restaurants, and make travel arrangements.
Currently, M is entirely text based. The few hundred users in the Bay Area who have been given access to the app can tap a new button in Messenger to send a request directly to M, at which point either software completes it, or a human does. Users won’t directly know whether it was a computer or a person that helped them.