Google just updated Google Search to make it easier for you to review and edit what search data Google stores. The Google Search page now features a link below the search bar that will take you directly to a new data privacy hub that let’s you scroll through and delete parts of whole swaths of your search history. It also gives you easy access to “Google-wide” controls, such as tracking activity on Google’s sites and ad personalization.
Just to be clear, these are all controls that we could already access through Google’s account settings menu. The amount of data the company is collecting and our ability to influence it has not changed. However, for people who are newly concerned about data privacy, or simply like to delete our search history frequently, this feature makes the process quicker to perform and easier to understand.
The new security link is currently available on the web and mobile versions of the Google Search page, but in a post on its Keyword blog, Google said it planned to add similar links to the Google app on iOS and Android in “the coming weeks,” and to other apps, starting with Google Maps, in 2019.
Data privacy is on everyone’s minds. While it is not a huge advance in terms of our level of control, making it easy and obvious that protecting your data can and should be a habit is a small step in the right direction.